Redesigning TxtSquad
The Challenge
Modernize the app while maintaining familiarity for the existing user base.
The Impact
Reset the visual direction with updated colour palette, illustrations, and typography. Refocused the site to generate leads by implementing and actionable CTA buttons to guide users effectively.
The Learnings
When catering and trying to retain an existing user who values simplicity and familiarity, it’s best to use a prevalent design system used widely to ensure adoption.