Discovery Playbook

company

Wood Mackenzie, United Kingdom

MY INPUT

UX Design, IA, prototyping, service design

Team

Gabriela Jin – Product Designer

Wood Mackenzie had a challenge to upgrade product manager skills within their existing PM team, so we designed an interactive playbook that they could use to support their product discovery, which was overall their weakest part of their skillset.

Wood Mackenzie had a challenge to upgrade product manager skills within their existing PM team, so we designed an interactive playbook that they could use to support their product discovery, which was overall their weakest part of their skillset.

Wood Mackenzie had a challenge to upgrade product manager skills within their existing PM team, so we designed an interactive playbook that they could use to support their product discovery, which was overall their weakest part of their skillset.

The challenge

• Design a system that PMs would be able to lean on when new to the job or new to the company • How might we elevate a handbook/manual on how conduct good product discovery?

How I contributed

Our approach was to give product managers at Wood Mackenzie a visual framework for how to conduct product discovery. the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.

Our approach was to give product managers at Wood Mackenzie a visual framework for how to conduct product discovery. the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.

The impact

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